Cosmoprof North America (CPNA) wants to help the brands that are exhibiting at the show to get noticed by television execs – and has created what it is calling the first-ever “TV Shopping Open-See.”

Claudia Lucas, director of merchandising for beauty at QVC and Wendy Pos-Cerveira, director of health & beauty at The Shopping Channel will host the event – and are looking for the next “hot new beauty product” to sell on television.

Private meetings, which are only open to CPNA exhibitors, will take place 2 p.m. to 5 p.m. on Monday, July 15th in the Mandalay Bay Convention Center in Las Vegas, Nevada. Presentations will be filmed.

CPNA is taking place July 14-16, 2013, at the Mandalay Bay Convention Center.